Bag All: Plastic Ain’t My Bag, a smarter way to carry what matters.

Where It All Began

The story of Bag-all started in a small New York City apartment in 2013. At the time, Swedish stylist Jennifer Wesslau (then Jansch) had just one question on her mind: why are we still throwing away wrapping paper after one use? She looked at gift-giving—at the ribbons, the paper, the excess—and imagined something different. Something reusable. That idea became Bag-all’s first product: a fabric gift bag that was both beautiful and waste-free.

It was simple. And it worked.

From that one idea grew a brand with a clear purpose: rethink how we pack, organize, and carry the things we use every day. No shortcuts, no outside investors—just a deep love of design, sustainability, and building something from the ground up.

Bag-all is still independent. Still guided by the same values. And still proving that choosing mindfully doesn’t mean giving up function or style.

Bag-all was built from the ground up, one bag at a time, with no big investors or shortcuts—just a genuine passion for design, sustainability, and entrepreneurship. That independence keeps the brand true to its values, proving that mindful consumption doesn’t mean sacrificing aesthetics or function.