ALL BRAND

ALL BRAND

A
ALESSI
All-In
B
Baggu
Bling Sting
C
Corkcicle
Courant
Craighill
D
Denik
E
Eastpak
F
FELLOW
Fulton & Roark
Fjällräven
G
GeoChangYugi
G-Shock
Glyph
H
Highwave
HMM
J
Just Mobile
L
LaCie
Leus
Luna With Me
M
Moshi
N
Native Union
Neumann
O
Ostrichpillow
P
Pretti.cool
R
RAINS
S
Sennheiser
Seiko
SIC
Sade Baron
Snow Peak
T
Thule
Transparent
W
Woof + Wonder
W&P

ALESSI

Have you ever heard of a company that turns 50,000 Salvador Dalí-collaboration fish hooks into a badge of honor? Meet Alessi, the star of Italian design that turns everyday items into art.

Nestled in a charming town up north in Italy, the Alessi family has been crafting household wonders for three generations. Back then, their kitchen gadgets were the epitome of practicality, a legacy from their metalworking maestro grandfather. In 1970, their grandson Alberto Alessi joined Alessi with a flair for fusion. He faced a tasty challenge: how to bring joy to people in their everyday lives!

Alberto didn't just dip a toe; he cannonballed into the sea of creativity. Three years of wild experimentation and collaboration with top-tier artists, including the legendary Salvador Dalí, led to the birth of unique, yet unfortunately :( unmass-producible, pieces. Salvador Dali’s Objet Inutile was canceled by Alberto's metallurgist father, and those 5 million hooks are still loitering in Alessi's warehouse!

From this glorious failure, Alessi's philosophy was born: everyday life deserves both genius and practical design. Alberto realized that artists and designers thrive when they are free to spread their wings. So, he bid farewell to in-house designers and worked with 100% freelance designers.

Kettle 9093, 1985

A masterpiece whistling kettle by a rockstar American architect Michael Graves;

Anna G, a 1994

Wine opener crafted by Italian design godfather Mendini (may he rest in design heaven);

The Legend Continues

Alessi didn't stop and launched a mission to infuse daily life with playful objects. Blending designers, food experts, architects, and a sprinkle of oddballs, they delved into the emotional core of objects. Alessi's avant-garde approach to open design was a forward-thinking fiesta, predating the "open innovation" buzzword coined by Henry Chesbrough in 2003.