The Origins of Baggu
The story of Baggu begins in 2007 when Emily Sugihara, her mother Joan Sugihara, founded the brand with a simple yet powerful idea: to design and create sustainable, reusable bags that are functional, fashionable, and environmentally friendly.
This vision gave birth to Baggu's first collection of nylon tote bags, characterized by their durable construction, vibrant colors, and minimalist design. Each bag is assembled from one continuous piece of nylon material to minimize waste.
By 2015, Baggu had become a household name, known for its versatile bags that could effortlessly transition from a grocery run to a weekend getaway.
A Journey of Growth
and Recognition
As Baggu gained traction in the market, it quickly expanded its product offerings to include pouches, backpacks, leather bags and even pop-up tents. Collaborations with artists and designers further elevated the brand's profile, showcasing Baggu's ability to blend utility with artistic flair.
Innovating for
Sustainability
One of Baggu's defining characteristics is its unwavering commitment to sustainability.
In an era where environmental consciousness is paramount, Baggu leads the way with initiatives such as using recycled nylon and organic cotton in its products. The brand's dedication to reducing waste and promoting eco-friendly practices sets a standard for the industry and resonates with consumers who prioritize sustainability in their purchasing decisions.
Recent Developments and Collaborations
In recent years, Baggu has continued to innovate and adapt to changing consumer needs. The COVID-19 pandemic saw the launch of reusable masks, combining functionality with safety in a stylish package.
Collaborations with notable brands such as Keith Haring, Hello Kitty, MoMA, and many others, have resulted in unique collections that marry fashion with sustainability, further solidifying Baggu's position as a pioneer in the sustainable fashion movement.
Did You Know?
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Upcycling
The brand's commitment to reducing single-use plastic waste has led to the creation of innovative materials like recycled nylon.
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Infinite Collaboration
Collaborations with artists and brands like Madewell and West Elm have helped Baggu gain recognition beyond the fashion industry.
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Zero Waste
As part of our Deadstock collection, a limited run of leather bags were made from leftover material of years past. Baggu no longer produce any new leather to make these bags, and used the existing material they already owned so it would not go to waste. These bags were a limited-edition, small-batch release and they won't be restocked.
