
A Visit to FRAMA Studio in Copenhagen

A Space That Asks You to Slow Down
FRAMA doesn’t present its objects like a store. It feels more like stepping into someone’s home or studio — a place where the pace naturally changes. Inside, light filters through large windows, materials show their age, and nothing competes for attention.

The feeling in the space echoes a Japanese concept called mono no aware, which describes a gentle awareness of how things change. You notice this in the way a leather stool softens, how raw wood holds warmth, and how silence shapes the room as much as any object.

Design That Grows With You
We kept coming back to one piece in particular: the Adam Stool, designed by Toke Lauridsen. Built from steel, natural leather, and solid wood, it carries a quiet strength. The leather isn't sealed to stay perfect — instead, it absorbs use and sunlight, slowly becoming more personal over time. You begin to understand that wear isn't damage. It's memory.
Nearby, the FRAMA 9.5° Chair challenges convention with its slight lean. It's architectural in form but still comfortable — a reminder that small shifts in expectation can feel surprisingly balanced.

Fragrance Made of Earth and Intention
In one corner of the space sat a small pine box. Inside it: nine natural clay spheres and a few drops of essential oil. That’s the From Soil to Form diffuser, created in collaboration with artisans in Korea.
There’s no flame, no plug, no automation. Just earth, scent, and time. To use it, you simply apply a few drops to the spheres. The fragrance unfolds slowly, almost like the way memories return — soft at first, but lasting.

More Than a Collection of Products
FRAMA’s philosophy extends beyond what you can buy. It’s visible in their projects, books, scents, and even the pace of conversation. They don’t design for display. They design for use, for wear, for change.
Their materials are intentionally raw and unfinished, allowing life to leave its mark. Whether it’s a tabletop that absorbs sunlight or a bench that smooths over years of touch, each piece is meant to evolve.

What We Took With Us
Our visit to FRAMA was a reminder of why we care about the brands we curate. These aren’t just beautiful objects — they’re pieces that grow with you, that accept wear, that invite presence.
As we continue to travel and meet designers across the world, we’ll carry this sense of stillness with us. The kind that doesn’t need to be loud to last.

Thank you for reading.
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