In 2022, the Kay Bojesen Bear turned 70. We celebrated the anniversary with The Reworked Bear, which has a 70th anniversary stamp on the paw and comes in a special wooden anniversary box in a limited number.

The bear is true to Kay Bojesen's original design. With a sustainable aspect the Reworked Bear celebrates the design history, as well as acknowledges the environmental responsibility in craftsmanship and design. In the production of the Bear only residual wood is used, so each and every Bear will look different depending on the wood that is available the day they are made. They are made by hand with care and attention using the same methods as in 1952 when the friendly Bear met the world with open arms.

Kay Bojesen was inspired by a cub named Ursula in the Copenhagen Zoo that was too little to live with the older bears in the cage. Therefore, the cub stayed with the Zoo manager until it was big enough to live with the grown-up bears.